Crystal Phelps always knew she was destined for the world of marketing. "As a child, I was always organizing things, from family events to school fundraisers. I had a knack for persuasion and a curiosity about what makes people tick. It was clear to me early on that I would pursue this passion professionally."

Despite her expanding global client base, she still considers herself a hands-on marketer. "I'm constantly refining strategies," she says. "If I'm not actively engaged, I feel like I'm not maximizing my potential." This relentless drive has propelled her to lead successful campaigns across diverse sectors like SaaS, luxury goods, CPG, and home services, achieving remarkable growth and innovation in each.

Will she ever step away from the hustle of Nashville's dynamic market? "No, never. The energy here is unbeatable. I cherish the connections I've made worldwide, but nothing compares to the creative and entrepreneurial spirit of Nashville."