Crystal Phelps crafts innovative marketing strategies that propel brands from the background to the forefront, specializing in eCommerce across diverse sectors including SaaS, luxury, CPG, and home services.
Learn more about her unique background.
Crystal Phelps may have started in the bustling world of high-end retail, but don't mistake her marketing strategies for conventional storefront tactics.
She approaches each campaign from the perspective of the underdog and the innovator, infusing fresh insights and sharp strategy into her narratives of digital transformation and consumer engagement. With expertise honed on the cutting edge of eCommerce and a track record of surpassing goals in luxurious and technical markets, she blends time-tested methodologies with contemporary digital tools to deliver compelling results.
“When others see obstacles, I see opportunities.
I turn problems steeped in confusion into solutions clear in execution.”
“Crystal Phelps”
What People Are Saying
“I wholeheartedly endorse Crystal as an outstanding colleague and business partner. I had the pleasure of working with her on major product launches at Matterport. Crystal's exceptional skills and dedication were evident as she navigated the complexities of these launches, showcasing her ability to manage challenges and drive results effectively. She always prioritizes customer needs, demonstrates a deep understanding of eCommerce, and exhibits strong analytical skills in business case development. Working with her on resource-constrained projects has been a privilege, and I am confident that Crystal's leadership, analytical prowess, and commitment to excellence make her an invaluable asset to any team or project.”
— Jo ZhuJo Zhu
A Few of the Brands I've Worked With
What People are Saying
When Crystal joined Razer as the head of Global Online Sales and Marketing she brought with her a level of professionalism that was previously lacking. She upgraded our online stores and implemented major system overhauls that added the analytics and infrastructure that was desperately needed.
Crystal managed a team of global marketing and sales executives both in Singapore and in the US while partnering with supply chain management vendors, manufacturers, and distributors across Asia and Europe. Her experience and insight allowed her to run campaigns that were innovative, effective, and made the online store profitable for the first time in the company's history essentially allowing it to compete with mega marts and other online retails giants by taking sales direct to the consumer.
Crystal's depth and breadth of knowledge along with her technical savvy are undeniable and I would recommend her unequivocally for any executive level marketing or sales position.”
— Stacey McMahon
Crystal Phelps Elevates Brands with Innovative Marketing Strategies
Crystal’s latest marketing initiatives map the journey of brands as they emerge from the background into the spotlight. Featuring innovative strategies and comprehensive digital engagement, it's her most accomplished work to date in the realm of ecommerce and luxury brand marketing.
About Me
From SaaS to luxury goods, my extensive background in eCommerce marketing showcases a professional fully in command of my skills. Each campaign I've led reflects a strategic finesse and a deep understanding of diverse market dynamics.
A Taste for Excellence
I savor the art of fine dining as much as crafting impactful marketing strategies. Just as I appreciate the nuances of a well-plated dish, I bring a similar discernment and creativity to every project I undertake.
A Visionary in Marketing
At the intersection of creativity and strategy, I thrive. With a robust portfolio that spans gaming, beauty, automotive, renewables, SaaS, CPG, food, finance, supplements and more, my approach is both innovative and results-driven, ensuring that every campaign not only meets but exceeds expectations.
Nashville Nights & Melodic Insights
My love for music intertwines seamlessly with the vibrant nightlife of Nashville. Whether exploring new rhythms or enjoying live performances, each experience enriches my creative perspective, enhancing my innovative approach to marketing and eCommerce.